a customer looks through a full menu

How to Price Your Restaurant’s Menu

Most restaurants don’t fail because the food isn’t good. They fail because the numbers don’t work, and menu pricing is where that math either holds up or quietly falls apart. Plenty of operators set prices by looking at what the restaurant down the street charges, adding a little, and hoping it covers costs. That approach can survive a good month. …

a woman working behind a bakery counter hands a pastry to a customer

How to Create a Bakery Business Plan: A Guide

Plenty of bakeries open on the strength of great recipes. The ones that survive their first two years almost always have something else in common: a real business plan. A bakery business plan is the document that forces you to pressure-test your concept before you’ve signed a lease, the roadmap you’ll reference constantly during your chaotic first months, and the …

a woman sits behind the counter of a bakery display case

How to Start a Bakery: A Step-by-Step Guide for Aspiring Owners

Most bakery owners don’t get into the business because they ran the numbers on profit margins. They do it because they have a real passion for baking, and likely because the people around them kept telling them they should sell what they make. Turning that passion into a real business is absolutely achievable, but it takes more than great recipes. …

a barista makes coffee behind the counter of a coffee shop

How to Start a Coffee Shop: A Step-by-Step Guide for Aspiring Owners

Opening a coffee shop is one of the most rewarding ways to build a business around something you love. But passion for coffee only gets you so far. Turning that passion into a profitable, sustainable operation requires planning, capital, the right equipment, and a clear understanding of what it takes to compete in a crowded market. The good news is: …

white coffee shop table with a hot latte and cold coffee drink with a pastrie

Coffee Shop Menu Ideas: How to Build a Café Menu Customers Love

Your menu does more than list what you sell– it tells customers who you are. The moment someone walks up to your counter, the drinks and food you offer shape their first impression, set expectations for quality, and influence how much they spend. A well-built coffee shop menu drives repeat visits, simplifies operations, and positions your brand in a crowded …

New Year Meal Planning Made Easy With Freezer Options

The holidays are over, and it’s back to the busy grind for most families with school, work and extracurricular activities back on the calendar. Whether you meal prep and plan ahead or take it day by day, home chefs can look to Shamrock Foodservice Warehouse’s freezer section for easy, weeknight dinner ideas to put great-tasting food on the table. From …

Coffee and Tea Industry Trends to Stay Ahead in 2026

It may be the start of a new year, but consumer love for coffee and tea is here to stay! According to the National Coffee Association 2023 economic impact report, coffee alone accounts for 8% of the U.S. foodservice industry, and globally, tea is the second most-consumed beverage behind packaged water. Operators can buzz through 2026 and meet consumer demand …

Traditional Mexican Holiday Recipes

The flavors from Mexico are one of the culinary world’s shining stars, always popular and crossing genres to create inspired dishes. For many, Mexican food has also become a holiday tradition passed down through generations of families throughout the southwest. Data shows that tamale sales surge approximately 60 – 80% during the holiday season and this is just the beginning …

Must-Have Menu Add-ons for Holiday Desserts

Tis’ the season for holiday festivities and what better way to entice customers into your restaurant than with on-trend desserts? This year guests are looking for a mix of nostalgia and innovation, making it worthwhile to explore reimagining classics with new sweets. Guests are also looking for larger and visually appealing desserts, with a focus on combining distinctive flavors, unexpected …