When celebrating the women in our lives statistics show that a meal out is typically the gift of choice. With such an important (and business-building!) day ahead, it’s never too early to start preparing your staff and your menu and we have just the tips to get you going.
Staffing
Mother’s Day is generally considered the biggest day for dining out, so staff considerations are paramount. It’s best not to schedule new employees to serve on Mother’s Day but utilize them as bussers so their hands are still busy, and it’s one less thing for you to worry about. Keep the serving to your most experienced and well-polished employees to ensure a special experience at your restaurant.
Pro tip: Consider bringing in special desserts or small bites for all your staff to show appreciation and boost morale for your staff on one of the busiest days of the year.
Booking
Most parties dining out on Mother’s Day are six or more. Open reservations at least a month prior and explain reservation policies ahead of time and try to be accommodating within reason. And, as tempting as it may be, don’t overbook. Customers who book a reservation, follow your policies and still have to wait longer than reasonable, will likely not return to your establishment.
Menu Planning
Offering your entire menu may not be the wisest decision on a day with such high customer demand and volume. Offer a limited or chef’s menu instead with dishes spread out between stations to ensure a smooth flow. Be sure to explore Shamrock Foodservice Warehouse’s assortment of pre-cooked and prepared ingredients to streamline back-of-house efforts! And, of course, Mother’s Day is the perfect day to extend lunch hours and offer a brunch or buffet later into the afternoon.
Mother’s Day Memento
Treat all the moms with special gifts and offers just for them. Special order roses or flowers and give each celebrated guest with a special note from your staff. These kind gestures mean a lot and even translate into fun social posts that advocate your restaurant. At the end of the meal, if your budget allows, consider gifting a return-visit coupon - the perfect way to bring back new guests.
Whatever wonderful ideas you have in store for your Mother’s Day guests, Shamrock Foodservice Warehouse can help make them happen. Our friendly store associates will help you get what you need and on your way to perfect planning!
